Realex Irish Web Awards 09

12 Oct
2009

On Saturday afternoon I got a call, “are you going to the web awards tonight”, na I thought another awards yawn! Anyway after a bit of cajoling I said I’d go. Boy was I pleased I did!

Firstly there were like no other awards I’ve ever been to. They were well planned, fun, professional, fun and did I mention….fun! I’ve been to lots of awards over the years but this shone as a gem. Pure craic from the moment we arrived (baskets of ‘Lifeline” packs on the desk) to the Styrofoam twitter birds & 404 error messages on our seats. It’s what awards should be, enjoyable but with a real purpose. There was a superb entry to the awards, over 5000 I believe. It was no mean task to whittle this down.

With 2FM’s Rick O’Shea as our host for the awards it was sure to be a giggle! We were warned about not doing a Kayne West (spoilsport!) and Santa O’Shea kept us amused with packets of mad crisps I’ve not had in ages plus cool logo t-shirts. Rick did a great job!

These awards are really important, there are so many wonderful things going on in the webesphere generating from Ireland, it was great to give them all the recognition they deserve.

It was  a great opportunity for me to meet so many people I “tweet” with – hi Lee, Dan, Alan, Dena et al! A massive well done to Damien Mulley and the team behind it all, other awards take note – this is what awards shows should be like!

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Was I Tweeting over 10 years ago?

8 Aug
2009

I was mulling over some PR ideas I had in my head when something struck me, was I tweeting over 10 years ago? What is she on about I hear you say and yes you’re right Twitter wasn’t there. What I am talking about is the “tweeting” I was doing with members of the media when servicing them new singles & albums.

I remember being at a PR seminar in London in the mid 90′s, we had guru of music plugging the late great Scott Piering, he was talking to us cubs about giving the media what they needed not what we wanted them to have. Sitting there it hit me why on earth were we giving DJs at radio stations press releases. Can you imagine the scene a radio DJ, a box of records and a file of press releases, yeah I think not! So what did I come up with? I had to idea of putting a simple sticker on the back of every CD jewel case with a short piece of info related to the artist & release. Thankfully for me the idea worked a treat.

Anyway back to the point. Why is it that we try to kill the media with too much information, why can’t we make the important point in 140 characters or less. Think about it a short bite of relevant key information rather than an A4 page half filled with irrelevant detail. OK so sometimes a press release is needed but no always. Change is coming, in 140 characters or less!

Follow me on twitter: user-name @kathrynthemgmt

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Good day & welcome!

3 Aug
2009

Hello,

Welcome to my new website. A massive thanks to my great friend John Williams for helping me sort the glitches – isn’t it always a setting!!!! Anyway @mcawilliams you’re a gent and Mrs Williams makes a great coffee to keep us going!

I was at a social media seminar recently given my Mr Damien Mulley, he spurred me into action to finally get the website/blog sorted. I think I was scared about what to write, yeah I know working in PR and all. Anyway he said introduce yourself…so hello! Welcome to the blog and have a look here to get a feel for who I am and what I love doing – about me

Look forward to all your comments, good and bad…I’m not precious!

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