The last corner shop

Dunleary's last corner shop

I was walking to my clients offices the other day and noticed this canopy over a shop. I wondered as I strolled what was the message the owners were trying to give. To me it seems a mish mash of confusion. Do we really care it’s the last “corner” shop, it that really a selling point? Its’ newness, is that really worthy of a canopy?

In our PR & marketing we need to give clear messages with something of interest. We need to be careful not just to blast out any old message just to be sending a message. The old “quality not quantity” comes to mind. Why though are we still breaking this golden rule! My last post was about Twitter and the 140 characters that will some become the way we communicate more and more of our messages out there.

Think before you write, what message is really important and what is just fluff!