Was I Tweeting over 10 years ago?

I was mulling over some PR ideas I had in my head when something struck me, was I tweeting over 10 years ago? What is she on about I hear you say and yes you’re right Twitter wasn’t there. What I am talking about is the “tweeting” I was doing with members of the media when servicing them new singles & albums.

I remember being at a PR seminar in London in the mid 90′s, we had guru of music plugging the late great Scott Piering, he was talking to us cubs about giving the media what they needed not what we wanted them to have. Sitting there it hit me why on earth were we giving DJs at radio stations press releases. Can you imagine the scene a radio DJ, a box of records and a file of press releases, yeah I think not! So what did I come up with? I had to idea of putting a simple sticker on the back of every CD jewel case with a short piece of info related to the artist & release. Thankfully for me the idea worked a treat.

Anyway back to the point. Why is it that we try to kill the media with too much information, why can’t we make the important point in 140 characters or less. Think about it a short bite of relevant key information rather than an A4 page half filled with irrelevant detail. OK so sometimes a press release is needed but no always. Change is coming, in 140 characters or less!

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